Delivering Strategic Design and Coaching.
Loichinger Advantage LLC partners with executives and business owners to create competitive, market-leading organizations that will prosper for years to come. Progressive organizations realize the competitive advantage of human capital, with an emphasis on creating resilient and high-performing executive leadership teams.
Dan Loichinger, CMC represents the rebranded firm of Loichinger Advantage, LLC. As its founder and managing partner, he brings decades of leadership training, coaching and consulting experiences to bear, as organizations seek their competitive edge.
Dan has earned the certified management consultant (CMC) designation from the Institute of Management Consultants. As of today, less than 1% of management consultants have achieved this highly coveted standard. In addition, he has been invited to contribute to the following efforts:
- Ad hoc lecturer for UW Executive Education SBDC Leadership Development Programs.
- Judge & mentor for the Governor’s Business Plan Contest.
- Panel judge for Corporate Reports Workplace of Distinction contest.
- Served on the senior management team of an automotive retailer that became the first in North America to receive the ISO 9001 designation.
- Launched and facilitated PeerSpective® Executive Roundtables as a strategic initiative under the governor’s Grow Wisconsin plan.
- Served as president for the National Association for Graphic Arts Training, as well as the Madison chapter of the American Society for Training & Development.
- Currently serves on non-profit boards for Salvation Army of Dane County as well as UW Madison’s Athletes in Action.
In order to stay current in the consulting industry, Dan also leverages his professional affiliations with the Institute of Management Consultants, World-wide Management Consultants, Fortune 100 Coaches Network, Organization Design Forum, and the Greater Madison Chamber of Commerce.
When not busy with client projects, Dan offers his expertise to several closely-held and non-profit boards, spends time with family member activities, volunteers at his church, enjoys boating, downhill skiing and music.


